Why I Hate My LinkedIn Feed

LinkedIn can be an incredibly useful tool for networking, professional growth, and finding opportunities. But my LinkedIn feed? That’s a different story. It’s evolved into an endless stream of virtue signaling, groupthink, sales propaganda, and hollow echo chambers. While LinkedIn itself offers plenty of value, the content in my feed often feels insufferable. Here’s why.

A Parade of Virtue Signaling

Scrolling through my LinkedIn feed feels like watching a never-ending parade of people trying to outdo each other with virtue signaling. Every post seems strategically crafted to display empathy, inclusivity, or corporate values—not necessarily because the poster truly believes in these causes, but because it’s what trends.

These posts often start with familiar lines like:

• “I don’t usually post about this, but…”
• “Today, I want to share something deeply personal…”

And they almost always end with a corporate tie-in or a vague call to action. My feed has become more about appearances than meaningful actions, and it’s exhausting.

Conformity and Groupthink

One of LinkedIn’s strengths is its ability to connect people with diverse ideas and opinions. But my feed doesn’t reflect that. Instead, it’s a space where only “safe” or popular opinions get amplified. Expressing a different perspective often leads to awkward silences or outright backlash.

This culture of groupthink stifles critical conversations. Instead of fostering genuine discussions, it feels like my feed just repeats the same points over and over again. It’s frustrating to see LinkedIn’s potential for idea exchange being squandered in favor of echo chambers.

Sales Propaganda Overload

I understand LinkedIn is a professional platform, and self-promotion comes with the territory. But my feed? It’s overwhelmed with sales pitches disguised as personal stories or motivational posts.

The pattern is predictable:

• “I’m so humbled to announce…” (Translation: Look how successful I am, now buy my service.)
• “If you’re struggling with X, I can help…” (Cue the sales pitch.)
• “Just closed my biggest deal yet…” (Subtext: Hire me because I’m winning.)

This relentless self-promotion drowns out any authentic interaction, leaving my feed feeling like one giant, impersonal marketing campaign.

An Echo Chamber of Self-Congratulation

Constructive criticism has no place in my LinkedIn feed. Instead, it’s filled with endless streams of likes, comments, and applause for even the most mundane achievements. While it’s great to celebrate success, the lack of real dialogue means there’s little room for growth or improvement.

The constant positivity makes it feel like any dissent or critique could damage someone’s professional image. As a result, meaningful conversations are replaced with shallow affirmations, which only adds to the monotony.

Where’s the Depth?

Perhaps the most disappointing part of my LinkedIn feed is the lack of depth. It’s all surface-level buzzwords and trendy hashtags, without any real engagement or critical thinking.

LinkedIn could be a space for thought-provoking conversations and shared learning. Instead, my feed is dominated by posts that aim for maximum likes, often at the expense of meaningful content.

How to Fix the Feed

Despite these frustrations, I still believe in LinkedIn’s potential. To get more out of it, I’ve started taking a few steps to improve my experience:

• Curating Connections: I’m becoming more selective about who I connect with, focusing on individuals who inspire meaningful discussions.
• Engaging Thoughtfully: Instead of scrolling past, I engage with posts that spark real conversations and unfollow accounts that post generic or overly promotional content.
• Seeking Out Groups: LinkedIn Groups offer more targeted spaces to discuss niche topics and network with like-minded professionals.

LinkedIn itself remains a powerful tool, and I don’t doubt its ability to connect people and foster professional growth. But my feed? It’s filled with noise—virtue signaling, self-promotion, and shallow interactions. With a little effort to curate and engage meaningfully, I’m hopeful I can transform it into a space that reflects LinkedIn’s true potential. For now, though, it’s still a love-hate relationship.